Red Bull Wings
Dion Sponsorship 

Challenge

Toronto Maple Leafs fans are a high-energy and passionate group, especially when their beloved team makes the playoffs. During the Leafs’ 2013 playoff run, Red Bull had the perfect opportunity to tap into the city’s high-octane spirit with Dion Phaneuf–their newly sponsored athlete.

We implemented an OOH strategy that integrated the classic “Red Bull gives you wings” tagline into a series of eye-catching visuals featuring Toronto’s all-star defenceman. Each visual captured the brand’s energy and the drama of the NHL playoffs.