Jeep
Family Tree

To celebrate Jeep’s 80th anniversary, we created an engaging and shareable experience that reminded people of the brand's singular legacy, one full of unmatched adventure.

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Our interactive digital experience allowed users to trace the brand’s lineage through the Jeep Family Tree. Users could select a Jeep vehicle, scroll through a timeline and tap into previous models, engineering stories and pivotal cultural moments. Then, they could share personalized Jeep Family Tree artifacts on their social channels.