For Those
In The Flow

Flow 93.5 was an iconic radio station in Toronto known for pumping the latest hip-hop and R&B. The brand was a perfect representation of the city's street culture and music–mixing a little flash and bravado with a grassroots foundation.

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I was tasked to design and implement a typography treatment that showed off their new tagline, "For those in the flow," that spoke directly to their core audience's affection for the radio station.