Jeep 4xe
Launch

With the launch of Jeep's first-ever electric vehicle, we wanted to create something truly special—a unique, ownable and interactive experience that not only educated consumers but also let them know Jeep 4xe is the market’s superior hybrid technology.

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This experience invited users into the near future with an interactive parallax journey, letting them explore key environments and scenarios that show Jeep’s uncompromising hybrid capability. Users scrolled down the page and custom animations showed a Jeep 4xe vehicle travelling through a modern city, dense forest, mountain range and desert. Each environment taught people about the electric performance that only Jeep can offer. It helped users understand that Jeep 4xe technology is nothing to worry about. It showed them the future can be fun.