World's First
Dog-Airbnb

Art Director / Designer

Challenge

It can be difficult for dog owners to travel with their K9 companions. Sure, there are several dog-friendly hotels, but they’re not designed with a dog in mind, and most Airbnb properties explicitly say pets aren’t welcome. That only leaves kennels and dog spas as options, but those can be costly.

Earth Rated, a company specializing in dog-related products, wanted to make it easier for dogs to travel with their owners. And Toronto’s largest dog festival was the perfect opportunity to show the world what’s possible. To generate media attention, we created the world’s first luxury dog apartment and put it for rent on Airbnb. We outfitted the condo with unique dog luxury items and equipped the space with Earth Rated products and branding. We also leveraged social media real-estate personalities to walk through the dog AirBnB, giving live video tours just as they would for one of their high-end consumer properties. Woof!